PERFORMANCE HUNTING AT ITS CORE

Continuing to address an evolving consumer in the hunt market, Under Armour stands true to the company core performance values. One of the most important aspects of outfitting the modern hunter, UA’s mission is to prepare its customer for whatever the wild may throw at it.


DESIGN OBJECTIVES

We were tasked to create an updated Antler Logo (left) that would represent Under Armour Hunt in new unique way, with an iconic identity.

The overall goal was to synchronize branding with UA Fish, Hunt’s outdoor counter-partner within the brand. The established fish mark has become well-known industry wide and Under Armour wanted both categories to complement one another.


NEW ANTLER LOGO

The updated design simplifies the logo and can be replicated in a larger variety of applications. The new logo was designed to work just as easily at a large scale as at smaller one, such as embroidery or heat seals.

The updated design simplifies the logo and can be replicated in a larger variety of applications. The new logo was designed to work just as easily at a large scale as at smaller one, such as embroidery or heat seals.

MORE WORK COMING SOON..

Stay tuned. As more work makes it to market I will be updating this page often.

CREDITS:

Design Director: Paul Minutoli
Sr. Manager: Sam Scheulen
Project Lead: Adam Johnson
Headwear Apparel: Danielle Doerr
Product Line Manager: Logan Williamson