Under Armour is a place where I have learned to wear many hats. That being said, I have enjoyed the opportunity to work on a variety of projects and tasks in a numerous different areas of the company. From branding assignments to cut & sew apparel designs, all of which I find relevant in my progression and development as a designer.
BLACK FRIDAY CHALLENGE
Tasked to design and develop two key items for Black Friday. Myself and co-designer Liz Belen collaborated on a anorak hoody and jogger pant to complete the set. We had less than 4 days to concept and execute our designs before pitching our look and story to the Men’s Apparel Creative and Product Directors.
LIMITED-EDITION COIN & GRAPHICS
Anthony Yankovic and myself had the opportunity to design a series of limited-edition coins and graphic package for a Stephen Curry shoe release.
The packaging, inner-shoe sock liner (one example seen above), and coin (all 5 shown above) were designed to help tell a more interesting story to accompany the release. The theme focused on “Master of Craft” and was meant to showcase elements of Stephen’s skill on the court through each design.
SKETCHES & PROCESS
Designing for basketball was probably the most enjoyable category to create patterns for. With a demographic that skews more fashion-forward than most other UA sectors, it was well-accepted challenge to come up with something unique. Working closely with talented apparel designer, Jordan Jackson also proved to be a solid match-up of creativity.
The pattern was inspired by a camo developed by the Swedish firm Barracuda in the late 1970s or early 1980s. Produced as a trial version of the M59 combat uniform and poised to be used on vehicle netting, the pattern was never adopted. (Camopedia)
Training is a category that required a lot more finessing than I would have expected. There are so many components that structure this category, from trims to fabrics and numerous designers contributing towards the a successful season of designs.
Inspired by the Yas Viceroy hotel in Abu Dhabi (Pictured in purple to the left). I took cues from the buildings incredible architectural design. The glass paneling illuminated at night, was a great source of inspiration for this pattern.